CAREER IN MARKETING – 5 Things I Wish I Knew Before I Started Out My Career

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There’s undoubtedly many issues I want I knew, however I’ve narrowed right down to the highest 5 (plus a bonus) issues I want I knew earlier than I began my profession in advertising and marketing.

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42 COMMENTS

  1. I finally was able to completely watch this video. I get so distracted because I love to really grasp GREAT info. Thanks a lot for that very useful information! I was going to ask you, do you think that you can have a successful career in marketing no matter where you live? The reason I ask because I live in a city called Brownsville , TX and well there really isn't much opportunity here. Although I am planning to move in the future. Thanks again hope to hear from you soon.

  2. Great video, I often have my supply chain students ask me if they should double major or pick up a minor (i.e., Marketing).  Here is what I tell them. Marketing majors, I would also consider a SCM major or minor…it is the world we live in.

    I get this question often, should I pick up another major with
    my SCM major and/or pick up a minor, and if so which one?  I assume you are doing a SCM major to get a
    SCM entry level managerial position. Basically, that means you want the degree
    to get a job in SCM, right?  OK, so the
    answer to your question is will the other major or minor compliment your SCM
    degree?  In other words, will it provide
    you with additional skill sets valued in SCM roles and jobs?  I am a huge fan of our Business Analytics
    minor because SCM jobs require using technology.  For example, most SCM jobs have huge amounts
    of data and you have to make sense of that data (so big data, data analytics,
    Excel, etc.).  Also, you have to not only
    use the hundreds of thousands of lines of data to make decisions, you have to
    visualize the data for other SCM managers to buy into your decisions (Power BI,
    Tableau, etc.).  And sometimes, you have
    to change the code in the technology to get it to do what you want it to do
    (Python).  Without that Business
    Analytics minor you would not be able to do those things. So, the BA minor
    compliments the SCM degree.

    You asked about double majoring in Marketing and SCM. I love
    it.  In fact, at WMU we have a Food
    Marketing & Consumer Products/Packaging degree, we call it FMK (the best in
    the world).  The FMK industry is one of
    the largest and most important industries in the world.  During Covid 19, it flourished and saved the
    world in many ways because its supply chain just kept on working.  In fact, what was the most popular term
    during Covid 19?  Supply Chain.  Look at what industries and jobs flourished during
    covid 19 (i.e., consumer products/food and supply chain management).  I actually had students interview and get job
    offers during covid 19!  OK, back to your
    question.  Does Marketing compliment a
    SCM degree and job role?  Yes, especially
    lately.  Most SCM professionals are
    tasked with doing things better , faster, and cheaper.  They often have to work on creating cost
    savings with their suppliers.  Why?  Reducing costs is the same as making more
    money.  This is especially true of
    companies that struggle to gain market share because markets are too
    saturated.  However, there are lots of
    companies in growth industries that not only want to cut costs but they want to
    grow market share (i.e., technology, consumer products, medical equipment,
    healthcare, etc.). 

    So, for example, Stryker is a Fortune 500 company in
    Kalamazoo, MI that designs and builds medical equipment.  It is in a growth industry and Stryker is
    obsessed with growth and market share (they double in size every 5-10 years).  A hospital system comes to Stryker and says I
    really need this kind of product but no one makes it.  Stryker says, how much would you be willing
    to pay for this product?  The hospital
    system says, if you can design and build it to do what I want, I would pay you
    $10,000 for each and buy X amount annually for the next several years.  Stryker then goes back to its SCM group and
    says, reverse market this product.  That
    means, go to our suppliers and engineers and figure out how to make this darn
    thing for $40, so we can sell it for $100. 
    That is called reverse marketing and/or reverse supply chain
    management.  In fact, Marketing is asking
    their SCM group to help them sell more of their stuff that makes them a lot of
    money.  In other words, SCM, can you help
    us not only cut costs, but also help us sell stuff.  In other words, help support our growth strategy.  And growth strategy is Marketing. So, yes,
    Marketing and SCM are blending in ways which would really support you double
    majoring in both.

    Another example, the data proves that companies which can
    get products into the marketplace faster and before the competition not only
    sell more stuff, they can charge higher prices (in other words, command better
    margins and make more money – people are willing to pay a premium for stuff
    that is newer – do I really need a new iPhone now?  No, but I am willing to pay a premium for the
    latest and greatest version).  So, who
    does Marketing ask for help with getting products into the market sooner and
    faster?  Yes, SCM. How can SCM help get
    products into the market faster?  Read
    below if you want more details.

    ESI = early supplier involvement and
    CE = concurrent engineering, and
    they mean the same thing.  Before companies go into production with new
    products, they have to design those products, it is called the new product
    development process (NPD).  Companies expect suppliers to do a lot of the
    design work for the parts that will go into their new products. ESI and
    CE is bringing suppliers on board during the
    new product development process so suppliers and
    companies can work on design issues from the beginning and
    together.  That way, when they go into production, there are fewer
    issues.  ESI and
    CE gives companies a chance to do things
    better, faster, and cheaper. Companies are
    under competitive pressure to get through the new product development process
    in record time so that they can get their products into the market sooner than
    later.  The ability to do this is called Time Based Competition
    (TBC).  ESI and
    CE is driving TBC (along with technology and standardization).  In the past,
    companies (OEMs) would do all the design work and
    just dump off blue prints to suppliers right before the product went into
    production.  Now, the OEMs expect their suppliers to do the design work and integrate these suppliers in the NPD
    process from the beginning.  Every decision and
    investment dollar has to translate into helping companies do it better, faster,
    and cheaper.  If it does not, it is
    non-value added (get rid of it).  ESI
    and CE
    requires a lot of work and
    investment, but data shows that it pays for itself very quickly. In other
    words, it is very value-added. 

    Sample Lectures & Should You
    Major in Supply Chain Management?

    https://wmich.edu/supplychain/academics/lectures

    Dr. Sime (Sheema) Curkovic, Ph.D., Professor, Operations/Supply Chain

    Pat Daugherty Supply Chain & Lee Honors College Fellow

    Associate Director, Center for Integrated Supply Mgmt

    Western Michigan University, Haworth
    College of Business

    Schneider Hall Room 3246, Kalamazoo,
    MI 49008-5429
    Tel.: 269.267.3093;  E-Mail: sime.curkovic@wmich.edu
    "Better, faster, cheaper";  www.wmich.edu/supplychain

    "WMU Integrated Supply Management (ISM)…Nation's best undergraduate SCM program (Gartner 2014); 2nd
    in SCM technology (SoftwareAdvice 2015);  2nd in top global SCM talent (SCM World 2017)

  3. Hi Elif, first I want to say thank you for all the amazing information you give us through your channel. I've been watching you for about a month now and this is the first time I comment. I'm in a painful state of indecision right now, LOL. I'll be applying for my master's this summer and I can't decide if I should get a master's in digital marketing or if I should go towards a master's in marketing analytics. I have a Bachelor's of general studies with a concentration in business and a minor in psychology. I just opened a recruiting (staffing) business 2 months ago and I would like to use marketing for my own business or even for a future career in case something happens to my business. Who knows, I might open a digital marketing business too. Anyways, I would really appreciate your input. Thank you. 🙂

  4. Hi. I'm thinking of doing ms in marketing from Europe b-schools, but I'm concerned about the job prospects. Loads of people are telling me go for mim as ms in marketing is useless degree. I have to start my application by October so I'm all confused.

  5. Hi, what do you do to stay updated on the new trends in marketing? I am graduating this spring from my undergrad in psychology and neuroscience. I realized this summer that I want to pursue a career in business and marketing. I already know the brand I want to work with and I completing a HBS certificate program, next step will be to get a MBA in marketing.