Why outsource digital advertising? And outsource what, precisely? Additionally: Why not in-house? And the way would you go about choosing an company, anyway—what pink flags do you have to search for in that course of?
To search out some solutions to these questions and others, digital advertising companies supplier PointVisible surveyed a choose group of enterprise homeowners and CMOs about their fears and challenges concerning outsourcing their digital advertising to companies.
The respondents instructed solutions to widespread questions concerning outsourcing and gave recommendation on methods to work with a digital company.
In addition they provided recommendation to digital companies on methods to work with purchasers to keep away from points that are inclined to come up in agency-client relationships.